Bio: Rob Rhinehart is an entrepreneur from Atlanta, GA. He studied electrical engineering and computer science at the Georgia Institute of Technology. In 2012 he founded a Y Combinator backed wireless communications company, Level RF. Since May of 2013 he has served as the CEO of Soylent, which designs and manufactures nutritious processed foods. In addition to his blog, “Mostly Harmless”, Rob’s writing has appeared in the Huffington Post. He resides in Los Angeles, CA.