In Defense of New Food


Over the past few months I've gotten to engage with a lot of picky thinkers regarding soylent. I think people tend to make up their minds quite quickly, and then proceed to defend their snap judgments. As Stephen Pinker says, the mind is more of a spin doctor than a commander-in-chief, and it can be extremely difficult to change. In fact, trying to change it can simply solidify perceptions. This is one of many cognitive biases we are burdened with. For fun I've cataloged a few others, and explored how they may lead to a critical perspective of soylent. Even if you are supportive of the idea, it is crucial to be cognizant of our own biases, and the fallacies they can lead to. If you're on the fence, I hope you will at least agree that food could use some innovation.

System Justification / Status Quo Bias: The brain, seeking to conserve energy in the short term, has an irrational preference for the current state of affairs. The longer things have been a certain way the more difficult they are to change, and the harder it is to see inefficiencies. Food's necessity and ubiquity gives it a powerful status quo, along with massive potential for improvement. It is easy to lose perspective. Most of the world finds it weird that adults in the United States drink milk. Inuit would find it strange that one would own a cat with no desire to eat it. I wish eating organ meats were more common in the United States. I think they're delicious. There is nothing sacred about the way we do things. Improving food security, the health of those with an average income, giving more people the option to cook less and eat out more often, and abandoning the appeal to nature fallacy would certainly be a change, but it is one that is long overdue.

Appeal to Nature Fallacy: Nature is not on our side. Most of it is trying to kill us. Nature abounds with neurotoxins, carcinogens, starvation, violence, and death. It is technology that makes our lives so comfortable. We have a responsibility to protect the environment, but it feels no such responsibility for us. Technological innovations should be thoroughly tested and verified to be safe, and they are. Besides being an arbitrary distinction, being "natural" is absolutely no guarantee of safety, usefulness, or practicality. Today it is often the opposite. I think it's a little weird to eat food that comes from a tree. Do we still use leaves for clothing? Like diet, balance is key. I am glad to drink fluoridated water for the same reason I prefer the natural sky. It's healthier.

Essentialism: There is no magical mold objects are cast from. Every label is a lossy abstraction, and our world abounds with diversity. Even electronics like iphones vary within industrially controlled limits. Description is important, but no distinction should be sacred. Michael Pollan's "real foods" are like Sarah Palin's "real americans". It's good to have standards, and tastes, but labels can be problematic. More practically, our old foods can't really compete today. They are too expensive, inconvenient, and bland for most consumers. If we want people to be healthier we're going to have to beat fast food at its own game.

Anchoring: Anchoring is relying too much on one piece of information and having all further analysis tainted by it. This is partially my fault, since I called it Soylent. Many people hate the name and thus the whole idea. Part of the reason for the name was to demonstrate this bias. However, others point out trivial information like the alleged benefit of unknown phytochemicals, or even the color. Should we call off the mission to feed the hungry until we have thoroughly tested and categorized a few thousand more plant metabolites? It may not be perfect, but it's certainly an improvement. Also, the vast majority of phytochemicals studied have no biological role or a mix of marginally positive and negative effects. Some are even toxic or allergenic. I do not think cancer has not been widespread enough in humans long enough for plants to be selected based on their antioxidant properties. The benefit of lycopene is purely coincidental, and there is evidence it is the most potent antioxidant that exists naturally. Surely we can engineer better ones.

Binary Opposition: This is not an all-or-nothing endeavor. While a dream come true for a busy bachelor, I think most people would probably prefer soylent for breakfast and lunch and then have a nice dinner. My net enjoyment of food is far higher than it has ever been. Being in excellent health, never eating poorly, and still enjoying good food socially is a win-win-win. Exchanging my biological cravings for psychological ones has been intensely liberating. I still eat, but I have not been to the grocery store, cooked, or cleaned a dish in 4 months, nor has hunger ever led to stress. There is always a healthy, cheap, convenient option. I feel like the world's most food secure human. I carry a Nalgene of soylent in my laptop bag and only eat for pleasure. In light of this, eating multiple times every single day seems incredibly excessive and imprudent. Perhaps in the future today's eating habits will be seen the same way we see the smoking and drinking habits of the 1950's.

Argument from Authority: "Science", Feynman says, "is the belief in the ignorance of experts." I am not a doctor, biologist, or nutritionist. However, we all have access to the same information. Anyone can read a textbook. One does not have to take a class on something to know it, nor must one fully master a field in order to do something useful with it. People learn in different ways. Even when paying for a formal education I tended to skip class and self-educate. Graduation is no reason to stop studying. Research journals are going open access, Wikipedia is my television, and Khan Academy, Coursera, Udacity, and OpenCourseWare are lowering the barriers to information that used to be reserved for a select few. Like health, I would like to see a future where education is uncorrelated with income.

Ad Hominem: It doesn't matter who we are. Ideas should be evaluated based on evidence and principle, not source.

Reasonable Concerns

  • The initial sample size was small and the timeframe short, but the results are easily reproducible, as shown by the community site
  • One may think a liquid diet could affect the GI tract in the long term but gastroenterologists seem to agree this is not the case. The body turns ingested food to liquid quite quickly anyways.
  • It was a concern that nutrients can affect each others' absorption, but there have been no deficiency symptoms, and if this becomes a problem the amounts can be changed to compensate.
  • It was a concern that important gut bacteria would need the other substances in food, but fiber alone seems to do the job. In fact, it may be preferable to kill off some species, like the ones that turn chemicals in red meat in to unsavory byproducts.
  • I assumed I would quickly get tired of the taste but this does not happen. I accidentally stumbled on what the soft drink industry uses to make sure people never get tired of Coca-Cola, "sensory-specific satiety". If a taste is pleasant, but not very specific, the brain does not tire of it.
  • Contamination is not much of a concern. This is a solved problem in the heavily regulated food industry, with well vetted methods to ensure products are free of heavy metals and microbes, unlike anything I ever cooked at home.
  • The act of food processing does not destroy nutrition, but it does destroy flavor, which is carried by volatile chemicals. This is the only reason people assume "fresh" food is healthier. It's not. But it usually is tastier, for a day or two. It is completely possible to make healthy processed foods, there just hasn't been much demand due to this bias. As our understanding of the complex field of flavor science advances we will soon have tastier, healthier foods than ever before.
  • Healthy food is very difficult to define. My working hypothesis is that health is not about restriction or elimination, but balance. I consume a lot of calories, because I need them.  The minimalism is nice too. I believe that the gut bacteria that proliferates depending on the other "stuff" that's in food has a lot more to do with our health than we currently realize, perhaps our cognition as well.
  • Soylent is probably not going to solve hunger, obesity, and health in one fell swoop. But I certainly think it could help. And I certainly think these problems are worth working on.

Objectivity Bias: The tendency to see yourself as objective and others as biased. I fall prey to this one a lot, which is why I try to always place evidence over opinion, and remain open to criticism.

Other Criticisms

Demand for Omniscience: Some say this experiment makes no sense because we do not understand everything about the body. I think this is backwards thinking. If we do not understand something that is all the more reason to experiment with it in the pursuit of greater understanding.

Downplay Results: "The only reason you feel so much better is your diet is so much healthier than it was before." Yes. That's that point.

New vs Useful: How strange that some criticize this as being unoriginal, others as too weird. Obviously I considered other options before deciding to do this on my own. Nothing fit my requirements. There are plenty of liquids with calories. You'd probably be surprised how long you can survive on just cow's milk or beer, but you can't run a 5k every day on them. If you think something is a good idea and find the current options inadequate that may mean there is a lot of potential there. A good idea does not have to be altogether new, just practical. Soylent is certainly not a new idea. "Let medicine be thy food", advises Hippocrates, millenia ago.

Foodies: Most people cycle through their entire meal repertoire every 4 days, and precious few manage a balanced diet. If all of your meals are delicious and nutritious I ask you to consider what percentage of the domestic or global population has the means to eat exactly like you do. Remember, time is money. If eating at home was cheaper more people could enjoy nice restaurants more often, and I think they want to. When gas prices fall the first thing that falls with it is grocery spending, as people eat out more. We already have plenty of luxury foods, we need something with utility. People rarely go to restaurants alone either. It's not about the food. It's about the people.

This is Just Weird: Look at the current behavior around food in the developed world. Fad diets are in constant rotation, and the food industry follows suit based not on data, but demand. People staple their stomachs, freeze themselves, starve themselves, slavishly clean juicers, and drink weird liquid diets like Odwalla juice, which had a fatal e. coli outbreak due to a refusal to pasteurize (they do now). Eating disorders claim more lives than any other mental condition. Obesity and diabetes are out of control. Diets are unsustainable because they are too difficult. 95% of those that go on a diet quickly gain the weight back. Being healthy is about forming good habits and allowing yourself time off. Every organism makes decisions based on perceived energy expenditure. Humans thus consistently seek the cheapest, easiest solutions. By making the cheapest, easiest option for food the healthiest, and helping maximize the enjoyable aspects of social eating, soylent breaks the cycle of poor diet and makes users healthy by default. Currently health and diet are strongly correlated with income. I wouldn't say it's normal to have a perfectly balanced diet on the cheap. But I wouldn't say it's weird. Worrying about something as simple as food in the digital age is weird. If my behavior is making me happier, healthier, and reducing my environmental impact it should be encouraged, not mocked.

But I like food: I like beer, but I usually drink water. I love walking through the city, but I usually take the bus. I love conversation, but I still send a lot of emails. I find separating utility from leisure increases my enjoyment of both. Personally, I enjoy food, there are just many things I enjoy more. I get far more enjoyment out of a Stephen Pinker book or a jazz band than a fancy dinner. I'd rather build a ham radio or learn a new programming language than plan a meal. Asking me to cook is like asking a chef to program. It's not for everybody, but I respect their passion and skill. I want cooking to be a hobby and a profession, like photography, not a necessity. Now I have the freedom to spend more time on the things I want to do. When I do want a nice meal I'll happily pay someone to cook who is actually good at it.


I don't care much for cooking or eating but I care deeply about food. Food is how we extract energy from the stars. Food is all that staves off entropy. At this point my body is largely made of Soylent, and I couldn't be happier with it. We should solve the biological and logistical problems behind health and food security and then focus on making foods that are altogether new and wonderful. I see a bright future for food, but utility should come first. I think people would enjoy food more by needing it less, like having central heating in addition to a fireplace. I am not alone in having loves outside eating, either. Emerson wouldn't eat all day. Chomsky says he pays as little attention to food as possible. Biologist Rita Levi-Montalcini ate the same tiny meal every day and lived to be 103. Even Kanye West considers five star dishes ridiculous. Surely our minds can find more enjoyable activities than chewing. Despite all our innovation finding food still takes up a significant percentage of many individuals' free time and money. This is wrong. Busy people should be among the healthiest people alive. They're the ones who need it the most. Not having time to cook because you're working on your career or passion should be praised. If you never got hungry how often do you think you would eat? I find the pleasures of discovery, creation, laughter, learning, or pursuing a passion far more satisfying than a stomach full of ancestral food. Man was meant to do more than subsist.

get some at

  • Koen

    Great news!

  • Koen

    Sad to see the the crowdfunded project is only available for U.S. citizens. Hope it turns into a succes and gains a foot on other continents as well. Would like to be part of it! (Netherlands)

    • Yeah, I'm equally left out despite living on the same contintent less than 100 km away from United States. Canada.

      I've donated $50 without reward just to support this. I really hope it will work out (and if not quite this, something similar).

      • Koen

        Credit cards aren't as common in Europe. I don't own one, which made it hard to do the same, otherwise I'd have donated as well.

    • CFB

      Same! I'm dutch, without a credit card, and would love to support your project and try soylent for a while (and then a lot more, probably). Even though your goal has already been met. For as far as I know, customs does not bounce/detain supplements (which is most likely what soylent will be classified as)! I hope to see massive-scale buys to be possible for us, your foreigners, soon! CFB

    • Jasper

      Hehe, I'm Dutch and donated $65,- only to notice later that there is no shipping outside of US.. Lame.. Oh well it's still good to support and hopefully soon they will start shipping to EU!

    • Soylent webshop

      Check out the forum : Soylent webshop Europe on the Soylent site to keep updates on ordering Soylent from The Netherlands! We hope to be able to cater to you soon.

  • Ben

    Now I only wish an article like this could actually convince these food-conservatives!
    I think that will take years; years of watching people around them trying it and get healthier and happier.

    Still, a very good read, and many truths in it – thanks! šŸ˜€

    • Leo

      "A man convinced against his will is of the same opinion still." šŸ™‚

      There's actually no reason for Rob to convince anyone who's not into the idea of Solyent. Just focus on serving the people who are already curious to try it.

      It's like with dating. Why spend months of your time and energy trying to impress a girl who isn't into you, when you could just go out with the ones who already think you're awesome the way you are.

    • Aaron Alvarez

      You are wrong.  The world has been starving for a product such as this.  Rob has no idea the miracle he has created.  Not only for those of us who have way to many choices in food stores, but to those all around the world that have little to eat and are under nourished. Soylent is going to go universe viral.  I just wish I could buy stock so that I could one day be able to retire and help the world by getting this product out to those who really need it. Rice… paaa.  Replace it with Soylent.  I just love the whole picture of efficiency of this product.

      • CJ

        Maltodextrin has wheat as a component-is this GMO Free wheat?  The Soy Lecithin is also considered a Genetically Engineered product unless it is certified GMO Free. I am very concerned with the direction on this campaign as even Dr. Svente Jorge said when he won his Nobel Prize for discovering ascorbic acid (which comes from the sugar of genetically engineered corn,…) that it didn't work unless you take it with real, whole foods.  In a desperate attampt to find one's health due to the serious infection of our food, this product has evolved it seems.

  • Dmytro

    Sadly U.S. only.

    And could possibly talk 1 or more friends into trying this. Currently I am using sports nutrition powder (the balanced one which doesn't affect weight) which is somewhat similar to Soylent. Nevertheless my overweight slowly crawls down and I'm looking forward to try Soylent (in Sweden).
    P.S. Swedish regulations allow food supplements through borders with no problem as far as I know.

    • Ariane Bouchard

      I don't think it's about it being a supplement, it's about it not yet being a legal, registered, approved product. Basically it's like receiving a random jam jar full of a suspicious-looking cream-coloured powder, with "Soylent" written on it with a marker. "Wtf is this?" I'm sure it'll be more fancy than that, but regardless, if the brand, product, etc. aren't legal and approved in the country, it's the same. The customs may let it through. But if they don't, then the people who sent it are in trouble. And probably you, too.

  • Rick

    A+ Kanye reference

  • Christopher Nagy

    Great article. When I first read about soylent, I worked backwards from the DVs and made a recipe, gathered all the parts, and started making a similar shake. One option for people who aren't as keen on an all-liquid diet that has worked well for me is throwing a packet of knox gelatin into the mix to make it more of a pudding. It's flavorless, colorless, everything-but-gelatin-less and adds about 5 calories to daily intake.

  • Alex

    Wow – looks like the crowd funding website is exploding in popularity!  38,000 already raised in less than an hour!  

    You might want to add some stretch goals.  I can't really think of any myself, but you might have some.

  • Hector MacIntyre

    For the $65 and $230 levels of the campaign, if the contributors are foreign (e.g. Canada) will you still ship to them?

  • Tenoke

    From your newsleter today:

    I am sorry for not being more forthcoming with information about the trials. They are mostly concluded at this point (though most testers chose to continue soylent for the majority of their meals). There is now appropriate evidence that Soylent is safe, effective, healthy, and delicious.

    So you are still not releasing any data from the trials then? If so then maybe add Publication bias to the list of fallacies and biases.

  • Lucas

    Wohoo! It's finally live.  As far as I'm concerned, this post is entirely unecessary to me, I was convinced of this concept as soon as I heard about it.


    Unfortunate that Soylent won't be available outside the U.S for a while though šŸ™

  • blake


  • Robert Thorn

    While your high level goals (eliminate hunger, reduce stress on agricultural and environmental resources) are laudable, this project suffers from the same arrogance of doctors in the 1960s who said mother's milk was primitive and could be replaced by artificial formula.

    Now, in hindsight, we know what a mistake that was, as natural breast milk contained compounds which decreased various cancer and health risks.

    I cannot help but think you are going down the same road.

    • Alastair

      I don't think you can call it arrogance when more and more studies demonstrate that formula can be just as good as breast milk – better if you factor in the consistency of the product. Sure, there has been some bad formula companies, and quality and consistency in poorer countries can be terrible, but that doesn't mean the concept is fundamentally wrong. These problems plauge breast milk as well – in fact just a week or so ago a french baby died due to low-nutrition breast milk from a vegetarian mother. With the exception of colostrum, scientific evidence to support breast milk having any other health benefits is poor, and surley the thousands of children raised on formula today are testimony to this.

      • The thing that forumal lacks is the natural antibodies from the mother's immune system – that help the baby train it's own immune system.

        The nutritional qualities can perfectly match that of nature – but until we can put antibodies in, it will still not be as good for th baby as natural breat milk.

        • Alastair

          This is true, however it is important to realise that the concentrations of these antibodies is highest in colostrum, and begins to drop off as time progresses, resulting in diminishing benefit from breast feeding. It is also important to remember that immunoglobulins are also transferred to the infant through the placenta, and that newer research to suggests that antibodies in infants may have less to do with consumed via breast milk than gut flora, (leading to the development of pro and prebiotic formulas) and subsequently antibodies in breast feeding may play a smaller component in health than most people seem to give it credit for. Interestingly, this year the WHO released a review of studies which concluded that breast feeding had no real long-term benefits in the measured areas of health.

          Note that my original point is that the concept is not fundamentally wrong and that natural food (in this case breast milk) is also imperfect. Most importantly science can refine and develop, as in the case of new probiotic formulas, whereas nature will fail consistently in the same places, i.e. breast milk being low or inconsistent in nutrition, containing allergens, or transmitting disease. Note that I also I don't have a problem with breast feeding or milk – my real problem with people unfairly criticising science, making the assumption that natural is best (which we should all identify as a fallacy – or the assumption science can't get it right. There is no reason that humans cannot identify, replicate and exceed the properties of natural foods.

    • Jenna

      Yes, mother's milk is fabulous adding things that formulas can't, and crap like that, but what if your child is not able to drink your milk? My best friend's wife just had a child in December who was allergic to her milk, and she was forced to use a soy based formula. Also, there are so many things that could cause issue for infants, such as needed medication or deficiencies with the mother……Just because there are benefits that you can get from only one version of a thing, doesn't mean it's the only way to go. Also, as far as I understood it, it was only a brief amount of time that Mother's Milk really actually does anything extra for you, giving you the needed antibodies……..

  • Wish you shipping outside the US. Really happy that the project is taking shape. Best of luck guys! Enjoy the success.

  • Peter

    Can't wait to get some! Also, is that a still from Upstream Color? That movie was awesome.

  • Jon

    I think you should be very careful of the food companies.  If Soylent becomes successful they will put many roadblocks in your way because you will be cutting into their profits.  I think a good defense of this will be quick action in starting large scale production.

  • Scribblerlarry

    Let me know when it's available in Canada.

    Best to ya……L

  • Carly

    Any idea what the timescale would be to make this available in other countries? (UK here)

  • Andrew

    I can't tell you how excited I am to see this.  Thank you for all your hard work.

  • Kara

    "Food is how we extract energy from the stars."

  • Koen

    Wow, congratulations on making the funding target (so quick!).

  • ML

    Thanks for this post, but I hate to say, I'm less enthusiastic about Soylent after reading this. Perhaps my reservations would fall under your "Natural Fallacy" and "Argument for Authority," but I find them quite legitimate.

    The appeal to nature for me is not that everything "natural" is better — when you get down to molecules, there's little one would ever encounter that isn't "natural." But there is a lot we don't know about natural processes, and this ignorance should not be dismissed so easily. You say there is little evidence that substances such as phytochemicals and the interactions between nutrients have a significant effect on how nutrients are utilized by the body. Five years ago, there was little evidence that genetics were affected by anything but genes, but now we have an entire new field of study called epigenetics. It's no different with something like nutrition. What allays these reservations for me is the fact that there is just as little science that our current Western diets do any better for our health (and in fact, there's plenty of evidence they do much worse). However, that's not a reason to be less wary as one proceeds. You say this is experiment, but that's not really what this is anymore. An experiment means you can gather results and analyze them — that won't be happening here.

    As for authority, you're absolutely right about the fallibility of experts. But when trying to understand something so complex, the scientific consensus of vetted experts is the best the layperson has. You can study on your own, as you've done, but you're studying the work of others. Can you demonstrate that your interpretation of their data is better than theirs? It seems you appeal to some authorities (like gastroenterologists) but not others? If you aren't conducting research at the same level and with the same rigor as they are, why should your results be believed over theirs? Skepticism of authority and expert opinion is healthy, but rejection of authority outright for it's own sake is no more reasonable than blind acceptance of it.

    That said, I'm still interested in this project and look forward to trying Soylent myself.

    • Kyle

      This. This is where I am on this whole thing, though my emphasis on the appeal to authority would be a bit more slight, since the biases present in academia in various fields causes problems just as well as anything else. An appeal to authority is silly without referencing something an authority has actually said; a reverse appeal to authority–you're not an authority, therefore what you have to say is invalid–is more like an ad hominem, almost. Leave the name calling (authority, non-authority) alone and provide real meat to your arguments.

      The appeal to the limits of knowledge, rather than the appeal to nature, is more important. That is also my reservation.

      The breast milk example given in another comment is indeed relevant and worth considering. I imagine you would have been on the side of formula in the 60's, and that brings pause.

      As a side note, I'd like to also question how hard it is to create a balanced, healthy diet.

      My "diet" right now involves three 'meals' a day, and I came up with this diet myself, based on all the reading I've done over the years. 

      Every morning I have a smoothie of grass fed whole milk, organic bananas, organic mix of greens (arugula, mizuna, spinach, kale), some nuts, some oatmeal, some cinnamon.

      Then, I have the next two meals in a different order depending on how much time I have in the morning: a bowl of 'chili' (the foodies would cringe at how far I'm stretching that food name) that I make in bulk once a week that consists of organic tomatoes, chicken livers, chicken leg meat, (unfortunately I cannot afford organic meat, though as soon as I make more money, that will be very high on my priority list), kidney beans, an organic onion, organic potato, and various seasonings and little details (like olive oil, garlic, italian seasoning, etc.). I often poach an egg in it when reheating it during the weak, and often add an avocado.

      The last meal is a stir-fried medley of a potato, sometimes a tomato, an onion, the same green mix that goes in my smoothie, chicken liver, eggs, and avocado.

      As an instant meal in times when I don't feel like cooking, I either make a smaller-serving shake and/or have some instant organic tomato soups in tetra-packs that I usually poach an egg in, maybe add some avocado and italian seasoning.

      I try and buy the most expensive eggs I can afford, because the nutritive qualitive is hugely impacted by whether the eggs were grass fed or not. Same with all meat; I long for grass fed meat. If I had more money, I would add more grass fed beef and maybe bacon.

      Lastly, I substitute a meal for eating out every few days.

      I spend maybe $200-$250 a month on groceries. I am 5'10", and highly-athletic, doing rigorous martial arts at least twice a week and frequently (once or twice a week) climbing as well.

      And I don't get tired of it. 

      It isn't quite soylent, but the FDA's meal planning site (supertracker) says I'm getting everything, basically. And I spend pretty little time cooking every week. The fried medley takes about 10 to 15 minutes to make (including ingredient gathering), and sometimes that's obnoxious to me. The chili is mostly a passive cooking process and is a very small amount of time investment per meal. I do still have to get groceries, but that adds up to maybe 4 or 5 hours per month for this list.

      Unlike you, I don't trust the FDA, and the fact that you do is disconcerting to me. The revolving door of congress and lobbyists is something you should better acquaint yourself with, as well as the monetary structure of the organization.

      I imagine I would do Soylent as a once-a-day shake to get my minimums in, and would like it as concentrated as possible, having the bulk-calories cut out so I could add it to my own smoothie. I want most of the calories to be an optional mix-in for days that I feel lazy. 

    • fxfighter

      I'm still not sure why this is such a big deal. If people can live off eating ramen noodles almost exclusively for a year then I'm sure something that covers 90%+ of your needs won't be less healthy…

      • MEL

        We aren't trying to be more healthy than ramen noodles, we are trying to achieve optimal health with ramen's convenience. If you just want to improve on ramen noodles, buy a block of frozen chopped spinach at the store for less than a dollar, add it to the pot, and voila, your diet just got healthier for $0.50 a week.

        • kyle

          Ever seen someone live off of ramen? They age badly if they do it long term, really badly.

          Just as Mel said, I don't want to improve off of Ramen, I want something that is at least as good if not an improvement off off my current healthful diet. Soylent definitely still has value in its current form for many who eat suboptimally. But is it useful to me? That's still debatable. Sort of. As a supplement, probably, thus my wanting a version without the calories, so there's room in my diet for whole foods. And I'm not some chef or foodie, and I am just about as poor as poor gets in America.

          Also, yes, nature is often trying to kill us. That's a great perspective to keep in mind. But nature often forms symbiotic relationships and equillibriums, and our bodies are designed to participate in that relationship. We've also drastically affected the evolution of the plants we consume by cultivating those that are good for us.

          • Jake

            How can you possibly be near "as poor as poor gets in America" and still be buying basically all organics? Some people can't afford to buy off-brand ramen for a daily meal. Soylent is an amazing opprotunity to improve the quality of life for so many people, and it's a shame so many people are so flat-out against such an idea as "improved food".

          • MEL


            Just because these are essential nutrients doesn't mean they can't do significant damage to a body. Sodium is also an essential nutrient. We don't yet know enough about the mechanisms behind how these substances are absorbed and utilized in the body to have such a cavalier attitude about the use of something like Soylent. I was very excited to try it and see how it could be used to improve diets globally, but this post showing such dismissiveness to legitimate concerns really gives me pause. Much of the reason why I was interested in the first place was because he seemed to be taking such a highly intellectual and empirical approach. Now he sounds more like a cheerleader for his business… that isn't very reassuring.

          • kyle

            Re: Jake


            A matter of priorities. I live rent-free as a temporary arrangement with a friend. I made less than 10k last year, and am making much less than that this year. I basically spend all of my money on gas and food, and scrape by.


            I am unemployed, seeking some job that will pay me a reasonable amount and not be incredibly shitty. I have a couple leads (Apprenticing with a motorcycle mechanic, among other things), it is all just taking time in this economy.

            You should also note that most of the things I buy organic aren't that expensive, even in organic form. Things like organic berries, for my smoothie, which I would love, are unaffordable, and I stand in front of the egg and meat sections for 20 minutes every time I shop trying to decide if I can afford the quality foods that will actually nourish me or not.


      • fxfighter

        I was replying to the person saying that this could be dangerous for people, you other people replying to me misunderstood what I was saying which is easy to do if you read the post out of context. My point was I don't get why it's a big deal that Rob is creating a much healthier food replacement considering the fact people live off such crappy diets now. Why would his healthy version be more dangerous than the incredibly unhealthy diets lots of other people live off?

        • fxfighter

          I wish these posts were temporarily editable heh, disregard the dangerous part in the last post.

          I just meant the context was "why does ML thinks any of what they said is a big deal in regards to how healthy this is compared to existing unhealthy diets".

  • Pierre M.

    pleaaaase I need it in London!!!!!!!!1

  • Adrian Triana

    Congratulations on meeting your goal. I'm happy to support this and eagerly awaiting to see what you guys can do. 

  • Dudley

    Glad it is funded! I will be chipping in soon as money is in my account. Thank you for spending your time doing this.

    Quite sour about the US only shipping though. Need it here in Europe! (Ireland)

  • agsdag

    Weird punctuation in this blog post. Less coherent than in the past. I also request publication of the trial results, and more formal, long term, controlled study of the effects. I donated for science, not a product.

    • Joseph

      I would also like this. Also, I didn't see anywhere information regarding how much should be had per day or how to tell how much to have per day.

  • You might like to check out Bruce Sterling's novel Holy Fire. From memory, synthetic food is commonplace in the future, to the extent that some people display the same disgust at the idea of food grown in the dirt that vegetarians have for meat šŸ˜›

  • Patrick Murphy

    Wow you guys hit your funding goal *insanely* fast. I hope you're prepared for the amount of interest in your product. šŸ™‚  Congratulations and I'm looking forward to trying soylent!  

  • furrykef

    "nor has hunger ever lead to stress"

    *led (sorry, this is a severe pet peeve of mine)

  • Kyle

    By the way:

    "Let food by thy medicine, and medicine thy food"

    is the actual quote. I'm okay with only using the first half, but the second half in isolation is a bit odd and sounds the opposite of what he intended.

    • stephen

      This. Selective quotations and references smack of intellectual dishonesty.

  • Malachi McIntosh

    gimme dis.

  • k

    Excellent! but come on guys open up distribution channels like pronto!

  • > Eating disorders claim more lives than any other mental condition.

    Citation needed! This sounds unlikely to me, because suicide is the 10th-leading cause of death in USA (according to ), and mental conditions other than eating disorders are offered as leading risk factors for suicide by (see page 192).

    By the way, you talk a good game about science, but I think you're not delivering the goods.

    If I understand correctly, you're withholding specific information about your recipe in order to preserve commercial advantage. Is that right?

    I don't disapprove of that. Far from it! I hope you make money. But if that's the case then you're choosing money instead of science. Withholding the details denies other people the opportunity to reproduce and analyze your work.

    Another way that you could deliver more science would be to include citations to the sources from which you got your beliefs. That is a lot of work, believe me, I know! Perhaps it is prohibitive for a fluent blogger like yourself. But it would be very valuable in helping others to learn from both your mistakes and your true insights.


    Zooko Wilcox-O'Hearn

    • fxfighter

      What information is being withheld? He posted all the ingredients a while ago and you can find most of those details on the discourse board….

      • stephen

        Ingredients are useless without proportions. But forget that, Zooko is talking about Rob's apparent reluctance to publish any details regarding the results of what he curiously names "trials".

        If you're going to invoke science or speak of experimentation… data, or it didn't happen.

        • fxfighter

          Proportions are defined already in the blog posts, he states the chemicals and their amounts. That's all you need to figure the rest for yourself after doing a bit of research.

      • Apparently I misunderstood. Could someone please point me to the recipe?




  • Jordan

    This is amazing,i wish everything will proceed without difficulties.
    I hope everything will be alwright with the Soylent campaing,
    I am a big supporter šŸ˜‰

  • Dan

    This is awesome! What are your plans for scaling this product after your Kickstarter goes through?

  • harry

    I think for the most part this article is over reacting. People are not against it because they have not tried it, but they are not sure it can work. Show it works with proof and you have people accepting it. "The proof of the pudding is in the eating" as the saying goes.

    But don’t expect corporations to jump on the band wagon since that’s taking down their profits.

    I reminded you of the Hippocrates quote to you which you cut it off but the point was made, which most doctors will ignore the Hippocratic Oath and what Hippocrates said for money and guided by ignorance. Some that push doctors to sell mad meds after profits can not benefit them anymore they sometimes speak up to say it was a lie, just like the guy who came up with the notion of ADHD saying it does not exist, but doctors still prescribe them. The same with fluoride how you just ignore, despite plenty of “independent” research and plenty of courts have banned the substance when corporations did not give million to push for it.

    The problem is acceptance of conditioning, laziness, or improper research. Which this article points out the flaws of others; but the acceptance of others, weather right or wrong. Point is no one is perfect but everyone tries to prove a point, because why should anyone trust someone’s info without proof when no one is perfect? You do what you must to prove, since you would not want to someone to have the keys to your home if they did not prove themselves to you.

    The other thing is you can’t keep something good to yourself since it will be let out sooner or later since the same reason you have your info on wikipedia the favor should be returned or it will never be put out at all. I am not saying you would put the info out but another reminder.


  • Rob, you're a smart guy. Soylent is awesome but I also want to say that there are so many gems of wisdom in ths post. "If we want people to be healthier we're going to have to beat fast food at its own game." "I think people would enjoy food more by needing it less, like having central heating in addition to a fireplace." You're totally correct that the human race would be served well by rethinking food. Not discarding all of our food habits, but just rethinking some. You're a champ.

  • John

    I have not found references to Rita living to 103 through the same tiny meals everyday. She attributed her longevity to taking NGF in drops everyday. Ref:

  • Saladface

    Great post sir. A lot of irrational negativity about this great idea going around, and you countered the arguments very well šŸ™‚

  • Kyle

    Downplay Results: "The only reason you feel so much better is your diet is so much healthier than it was before." Yes. That's that point.


    Just to play a little devil's advocate, I'd say the greater point of this sort of statement is that you could potentially have felt just as amazing as you do now by just eating healthier and exercising, instead of diving into the Soylent experiment. I'm sort of curious myself how you might have responded to adhering to a strict diet of healthy food and excercise before trying this experiment. You may have already attempted a "healthy" diet before Soylent, but I do not recall reading about it. Maybe I'm still just downplaying the results, but there is a reason for it.

    That said, I completely understand that it's more than just eating healthy; you wanted to save money on shopping, were sick of preparing food, etc. I get it, and absolutely love the idea of Soylent. Getting exactly what the body needs, with easy custom-tailoring and on-the-fly adjustments by changing the dosages? Not worrying about shopping, choosing certain foods, while trying to get a "balanced diet" the whole time? Genius. The world needs people like you who are willing and able to try new ideas like this.

    I came to your blog with the first post about Soylent, and have been pleasently suprised to read subsequent posts not entirely related to Soylent that have been not only interesting, but well said and informative. Thanks and keep up the good work!

    • kyle

      Yeah that blurb is selective wording… The point of your detractors is not that soylent is so much healthier in general, it is that it is only healthier than your previously poor diet (which he acknowledged in an interview online, if I remember right). 


      I also would love to hear how a person on a healthy diet would respond to soylent.

  • Ryan

    In regards to international shipping, from


    Q: "If I donate the 65$ now, will I get a batch when you start shipping internationally or not?"


    A: "We will definitely get you Soylent if you donated — it's just a matter of when. If you don't mind waiting an unknown amount of time (we're hoping January 2014 or sooner), we're honored to use your $$ to help us scale up and work through international regulation hassles."


    That's why as an Australian I haven't hesitated to contribute.

  • geoffrey

    This whole concept makes a trial period a must . . . let me know when Norway is included as a shipping destination . . . .

    • Christian

      I would also like to know this, seems like a great project!

      Best of luck

  • Alex

    Ups! I'm from Spain. I'll be waiting for non US delivery. šŸ™

  • Ariane Bouchard

    Are you planning to do a full-on clinical test with detailed scientific results, placebo subjects, etc.? Sounds expensive, but also sounds like it would be really effective in convincing people (and regulatory instances).

  • I am truly delighted to read this website posts which consists of tons of useful data, thanks for providing these kinds of statistics.

  • Lyubov

    Beautifully, and throughly written. I have loved following this operation, and am anxious to see what it develops into. Personally, I enjoy meal planning and cooking, but I often am frustrated with the time it takes. This would be a great supplement to free up valuable time.

  • Hmm is anyone else experiencing problems with the pictures on this blog loading?
    I’m trying to figure out if its a problem on my end or if it’s
    the blog. Any feed-back would be greatly appreciated.

    • MEL

      I'm not.

  • yeshaveone

    if this would be available outside of US you'd have 1 million $ or more.

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  • Roger

    I'm very excited about everything I've read here, and to try this for myself. I have to point out though, at the risk of being lampooned on this site, that the idea of fluoridated water being healthier is, to my way of thinking, patently absurd. To wit:

    "In point of fact, fluorine causes more human cancer death, and causes it faster, than any other chemical." (Dean Burk, Ph.D. former head of the National Cancer Institute's cytochemistry section chief chemist emeritus at the U.S. National Institute.)

  • As a software engineer myself I can appreciate the value in being able to consume the nutrients our bodies need in the form of a shake. I thought I was the only person that thought how nice it would be to drink my meals instead of going through the whole process of preparing, cooking, eating and cleaning. I look forward to getting my hands on Soylent.

    Now if we could come up with some sort of patch or an intravenous/IV device that would save even more time, seriously.

    Excellent job on working to bring this to the masses!

  • Jason

    To those out of country, 2 suggestions on how to support and get soyent for yourself:

    1. use an American postal remailing service. This is like a private postal service that will accept a package or letter and then remail it to a second address, usually for anonymity's sake.  You can have soylent shipped to them and then pay to have it shipped to you.  

    2. get with someone else who has purchased, made a donation and have them remail it to you.  this is risky, of course, but perhaps the soylent community will oblige.  Either way, if you were just going to donate and not accept a "gift" you've lost nothing.  


    Good luck.  Soylent on.

  • Highly energetic article, I loved that bit.

    Will there be a part 2?

  • Jep

    Hi Rob! Congrats for this initiative…you look like the real american entrepreneur šŸ™‚ I fully endorse your concerns for food security, enviromental suistanability and ethics and do believe as well the food systems will have to change in a near future. Now, your approach, 100% prepared one single nourishement, is very risky. I've seen many people commented on it, don't want to extend on that, I'd simply like to point out that nutrition is much more complex than getting some information from a book or, it's a multidisciplinary science with many different elements and that makes that your beverage unless well balanced a risky approach. For me the key point is the exclusive nourishement through this product, which basically is what brings the innovation, otherwise if it is only to supplement a diet there are plenty of commercial products that already cover it. You may use an exclusive diet for a short period of time (i.e. parenteral nutrition after surgery) but to date there is no evidence in human being that this is suistanable on a long-term, the tricky thing is that health issues could likely appear after months or even years (again the complexity of nutrition) so the fact that you report your healthy status after a month or two doesn't really mean anything. Maybe I'm wrong, and you will prove everyone that a simple combination of few ingredients with multivitamin and minerals is sufficient on a long-term, but I think is also important that all your followers get to know of the health risk consequences on a long term.

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  • Gideon O.D.

    I wonder how the food industry/corporations are gonna feel about this project in the long run…


    Will we have an incident like the man who invented a car that can run off water? Or even the numerous people who have found cheeper, practically free energy, maybe even the guy who invented a carborator that would allow a car to go 600 miles per gallon. 


    No matter what, I hope this project works out, is marketed, and makes an impact on the world.

  • Sett

    Very interested to see this project reach the market. In regards to the campaign, I see there will be different formulations available for men and women, how about different formulations for varying lifestyles? As much as I envy the ability to run 3 miles a day, living a forced sedentary lifestyle (out of the house from 6 am – 10 pm for work and school) its not an easy feat to accomplish. I'm also only 5'6 and require only 1500->2000 calories per day. Last I saw on this blog the current formulation had ~2500, Any chance of soylent being available in a slightly lower caloric density but still formulated for men (albeit the short and slight variety)?

  • Tonton

    Digestion triggers the regulation of gene expression.  Eating liquid based foods means you're going to bypass that causing your body to not produce the right kinds of enzymes that are needed to use those nutrients properly.   If you stomach isn't doing the work that it's supposed to do then how do you expect it to produce proteases, lipases, carbohydrases, and other gastric enzymes which are needed to break down those nutrients into something that your body can use.  

    Looks like you guys need to actually get some biochemists and medical professionals involved in your project.  Right now it's all hype with very little science behind it and you're going to be putting many people's lives in danger with your carelessness.

  • mr. downer

    So, have you talked to a doctor yet to see what happens when a person subsists on liquid nutrition for years?  It ain't pretty.  But what do those guys know?  They've only been perfecting your "innovation" for decades.

    Good luck when you get sued by the FTC, Rob.

    • Brenda

      It's not MDs who have been perfecting nutritional formulas for years, but your point is appreciated. Soylent is not really that innovative at all. Much scientific research has gone into the development of various formulas to meet the needs of those who are not able to consume and/or digest food, and various products have been developed to relieve hunger in starving populations, as well.  Then we have Optifast, Slimfast, Ensure, etc, etc. Maybe Soylent can find its niche among those who really don't care much about eating or flavor, if it gets to the point of being mass produced in a safe way, and in varying forms that meet the needs of someone other than an average young adult male, and at a cost that undercuts all other formulas.

  • MEL

    I think you mean FDA. But I also think he will seek to classify Soylent as a nutritional supplement, rather than a food, which would require much stricter regulation. Nutritional supplements don't require proof of what they claim to do.

  • thejunsk

    Hey man i like your idea it seems quite similar to a product offerd by an American company called youngevity but theirs is a nutriton supplment insted of food replacment , i have a few questions if you would take the time to answer , Do you have selenium in you mix of the 90 essential nutrients ? , and have you cut out all food in its natural for?

  • antoine malivel

    Tadam! 501%! When will you release the full precise recipe so we can try it in europe?

  • Juan

    How are the muscles in your jaw? Have you noticed any increase in gill not chew?

  • Zoe

    I think this whole Soylent thing is awesome. I've been doing research with what teen girls need, considering the fact that a lot of them are unhappy with their physical apperance. I'm considering experimenting with Soylent on my own over the summer. The fact that I stumbled upon this was sheer luck, and I'm very excited to try this with my friend considering that she is an annorexic, she will eat, but she usually doesn't eat the right things. I'm so greatful that there's a possiblity I could get her to be happy with her weight AND healthy, so I just wanted to say thank you Rob <3

  • Aaron Owens

    I've always been a bit of a foodie, and at the same time nothing of the sort. I enjoy cooking and I'm pretty good at it, but I generally had a distaste for the actual act of eating. I also often find myself needing to eat something, but unable to find food that I have any real desire to eat (I once went nearly a week on about 2 meals, simply because nothing seemed remotely appetizing). I would absolutely love to try Soylent and see if it can help me maintain a healthier diet, since my current diet is rather atrocious, and possibly even allow me to actually enjoy eating without feeling excessing every time. I can't wait to see you get your product out, as I have no doubt that it would also be significantly less expensive than a traditional diet, and I could definitely use the savings almost as much as the nutrients.

    • Andrew F

      I suspect that if you have a hard time eating normal food, soylent may also pose a challenge. You can chug it, but it is not especially delicious or palatable.

  • Charlten Heston

    "Soylent" huh?  google the movie "Soylent Green".  I think maybe you might want to change the name after you see what the stuff really is.

  • Baby Steps

    Last year, at 50 pounds overweight, I really wished there was a product on the market that I could measure out like my dog’s food that would provide me with the proper calories and nutrition and take the guess work and temptation out of the process.  Forget taste!–I just wanted to be slender and healthy.  I did lose the weight over the year's time by substituting a solid breakfast and lunch with a fruit smoothie (something measurable and seems to promote good digestion), having a small solid dinner, and doing daily walking.  I look and feel 15 years younger now, and plan to continue this routine for the rest of my life.  Would love for this Soylent product to hit the market—I’d use it!

  • Nice Blog and your balanced overview, I promote fasting also, I deal with Quantum dynamics and the more food we put in our bodies from various sources the more our brain does not work. ~~Welcome to the Western World~~

  • There was once a movie called Soylent Green with Charleton Heston .  inwich the food manufacturer manufactured human bodies,  Wish they would have know about this lil bit of info before they named it Soylent !

  • Brenda

    I agree with a LOT of your points, Rob. You are an intelligent guy and make very logical arguments. I, too, would rather be doing almost anything other than shopping for and preparing food, and cleaning up the mess that makes. But I still would rather get my nutrients from food than from a formula. I'm waiting for the day when we have those "food  machines" that create any dish we want in a matter of minutes, like they have in futuristic shows, movies, and novels.

  • Kristi

    I need this formula. I am allergic to many foods and this would be my best alternative. I will be saving while feeling healthier..great discovery

  • Jim

    What is the supporting research/evidence for creatine that is independent of provider/manufacturer?

  • d

    Why would you call it Soylent? Have you never seen the Charlton Heston movie where people eat "Soylent Green" which turns out to be made of dead humans?! "Soylent" is an immediate turn-off to me, I don't care what you say is in it, or how good you say it is for you. McDonald's, here I come. Gimmee some cow meat.

  • Good day! This post couldn’t be written any better! Reading through this post reminds me of my old room mate! He always kept talking about this. I will forward this write-up to him. Pretty sure he will have a good read. Many thanks for sharing!

  • Jason

    Can you confirm that this is not a viral marketing campaign as suggeted here: ?

  • Michael

    it want the recipe for Soylent it sounds like it would be beneficial for me, Rob has made a great discovery of this

    • nhr215

      What discovery? He’s throwing together a bunch of foods and grinding into powder and then selling it at an outrageous price to idiots. There are literally 1,000,000 similar products all promising the same thing. Eat a real meal loser.

      • Zachary Keel

        He’s putting the chemicals that we need from foods together and then selling it for $3 per meal to smart people. There aren’t one million other ‘products’ saying to do the same thing. The closest things I can think of are the DIY formulas of the internet. Are you trying to be a troll, or do you have an irrational hate of Soylent, nhr215?

  • Shaun

    Are you sourcing pharmaceutical, food grade, or whatever you can get your hands on for cheap, ingredients? Who is overseeing the standards to make sure ingredients meet standards?

  • Philip Rhoades

    Rob, I am very sympathetic to reducing time spent on food and I am quite interested in your formula.  What I am cautious about is:

    – missing essential nutrient by provided by brightly and varied coloured vegetebles

    – missing fibre that will keep your guts working and will provide food for gut bacteria to produce essential short-chained fatty acids

    – other nutrients that lower the risk of cancer – particularly in  the colon

    Good work!


  • I am really loving the theme/design of your web site.

    Do you ever run into any browser compatibility issues?

    A small number of my blog readers have complained about my website not operating correctly
    in Explorer but looks great in Safari. Do you have
    any recommendations to help fix this issue?

  • Bragason

    This is such an amazing project, Soylent is a product I simply cannot believe no one started prodction on yet. I work 12 hour shifts with a single 30 minute break which I usually have to take at a time where I have no need for a meal.

    The solution I eventually opted for was loads of milk after figuring that Protein powder does not solve my problems as it is just too nutritionally lacking in everything that is not protein (Who would have thought?) and makes for a shitty meal that did not get me through the day. Milk however is expencive an nonfilling and I sincerely hope that soylent will one day be able to replace it.

  • David

    Personally, I think everyone is overreacting to this. Any drink, however healthy it is, should now wholly replace food, and it certainly won't. No matter how much Soylent you start selling, there will still be fast food restaurants and grocery stores 100 years from now. I'm not criticizing Soylent, It's great, but it should not replace food. Food is such an integral part of our whole lives, and it should never go. Anyone who thinks Soylent should or can replace food completely is not thinking straight. There's nothing wrong with drinking a healthy substitute to food, right up until it replaces all other food.

  • Joel

    "[lycopene] is the most potent antioxidant that exists naturally. Surely we can engineer better ones."

    Well, sure…lithium is a much more potent antioxidant. Not the lithium salts people take as an anti-manic drug: I mean metallic lithium.

    In redox chemistry, as in pH and nutrition and a host of other domains, balance is key: an anti-oxidant can only become so strong, before it begins reducing chemicals that we would rather keep oxidized, for the sake of our health. Water comes to mind as a key example of this sort of chemical.

    I see the non-existance of reducing agents in food which are stronger than lycopene as less a challenge to engineer stronger ones, than a Darwinian guideline as to approximately how low a chemical's standard reduction potential can get before bad things begin to happen.

    Your overall project seems like a good one: I'm not sure if I support it, because it comes from such a different worldview than mine, but this essay has reassured me quite a bit. I'm glad to hear that it's working for you, and I hope it does good more broadly.

  • Chris Boorman

    When I used to fix X-Ray equipment for a living, I discovered a common misconception about radiation.

    Most people don't realize that there are actually two types of radiation: Electromagnetic Radiation, and Ionizing Radiation.

    Light and radio waves are examples of Electromagnetic Radiation.

    Atomic particles (such as neutrons, electrons, and alpha particles) ejected from decaying Uranium are examples of Ionizing Radiation. When you're exposed to Ionizing Radion, the ejected atomic particles collide with the atoms in the cells that make up your body – including your DNA. Such collisions will ionize atoms in the DNA molecules, thus corrupting the genetic information they encode. Such compromized DNA replicate the corrupted genetic information, producing gentic mutations which are often cancerous.

    When people think of harmful radiation, they usually, mistakenly think of the effects of exposure to Ionizing Radiation, not Electromagnetic Radiation.

    Exposure to Electromagnetic Radiation is generally harmless. It can be harmful in only rare cases, like standing in front of a Microwave Transmitter for example (in which case, you'd cook from the inside, like being inside a Microwave Oven).

  • Marc

    So is it Green?

    Made of People?

    Are you going to have the Ghost of Charleton Heston promote your product for the masses?

    You people are idiots

    • I wouldn't call these people idiots (I'm sure many of them are quite intelligent), but I would say that their thinking is idiotic, as is the whole idea that the "future of food" lies in the mass production of a bland, semen-like liquid named after reconstituted human flesh. Even if the nutritional profile of Soylent wasn't so dubious (this has been addressed by various nutritionists), I find it naive at best to think that people would ever forego the social and sensual delights of eating (and yes, chewing) for longer than an afternoon, unless they were trying to prove (or sell) something. I can only imagine Soylent appealing to a small demographic of single yuppies who never learned to cook or tend a garden and who suffer from Nature Deficit Disorder and Chronic Fatigue Syndrome due to high stress and constant overstimulation, people who have never understood a meal as a profound religious experience, from seed to stomach. Most problematic, however, is that the ingredients for Soylent are seemingly heavily processed or certainly not readily available in one's immediate bioregion, which means they have to be packaged and shipped potentially long distances, thereby compounding the ecological devastation we're already experiencing. If there is going to be a future of food (or of humanity for that matter), it most certainly lies in eating locally-sourced, organic, unprocessed, whole foods, as many locavores have been saying for years.

      This obsession with the quick technological fix is exaclty what's wrong with American culture, and with Western "civilization" more generally, with its anthropocentric and childish notions that everything is getting better and that human destiny is to overcome Nature and that technology will save us from out own short-sighted hubris, arrogance, and ingratitude. Sadly, Soylent and its creator(s) are part of the problem, not the solution.

    • Zachary Keel

      Did you even read the article? You are an idiot.

  • Rob, Are you familiar with Reliv International and SoyLabs? How is your product different? I am assuming your products are non GMO, vegan and gluten free? I totally agree with your premise here about changing the eating habits of people who are basically emotional eaters and hurried and the "drive thru" culture. I am a distributor for Reliv and I am interested to hear what's different form Lunasin from Reliv. Thanks you and good luck!

  • Mike

    Would you ever post your latest updated formula of Soylent for every one to try, or are you at the stage where you wont post it so you can make money off it?


  • Donna Maxwell

    This article is MISLEADING.  In todays food market they are NOT just taking the "best" crop and regrowing it.  They are injecting DNA from foreign substences into the crops and it is causing people to get sick.  They are injecting E-Coli into every cell of many plants and that E-Coli bacteria secretes BT TOXIN Pesticide into every cell of the plant.  They are putting Snake Venom in every cell of cabbage.  They are cross breeding salmon with other species.  They are taking artic fish DNA and putting it into tomatoes.  Don't hand me this garbage article telling me that they've been doing that for years when they have NOT.  It all needs to stop now!!  Half our bees have died because of GMO's.  Without our bees (our pollinators) then humans will cease to exist in 4 years.

  • Darrin

    Agreed. This blog should be entitled "Majorly Harmful" or perhaps "Mostly Misguided."

  • Hey Rob just wanted to say, that I can't wait for Soylent to make it to the UK.

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  • Nope

    So a tech co. flunkie steps stands on the shoulders of others through self-proclaimed stollen texts, "invents" a drink mix; poisoning himself in the process, then starts a blog that criticizes anti-flouridation proponents and you all blindly follow him. Excellent.

    • Zachary Keel

      Obvious troll is obvious!

  • Josh

    Hey bro, some moderation is required – otherwise retards like Donna Maxwell will pollute comments beyond readability.

  • Karla Boone

    I have thought about this since I was a teenager.  I am 58, and I can't wait for the Soylent tlo arrive.  Cheers, Karla

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  • Jack Splay

    “By making the cheapest, easiest option for food the healthiest … soylent … makes users healthy by default.”

    There it is!

  • rotorhead1871

    where is the latest recipe? post it or get all this bunk off the net and go make money….

  • nhr215

    “Busy people should be among the healthiest people alive. They’re the ones who need it the most. ” That doesn’t make any sense whatsoever. Reality doesn’t care who “needs” what. It is the natural consequence that those who are busy have less time for self-care, exercise, quality food, etc.

    Good luck with your get-rich quick scheme. This seems so stupid its beyond belief.

  • nhr215

    Great more manufactured food for the masses. I love eating out of pouches with literally 50 ingredients in them. Much better than something as simple and healthy as pouring olive oil over spinach, kale, and chicken breast and 10 times the cost! Its a lose-lose!

  • igotnacho

    Rob, I’m don’t think that you will actually read these words I am transcribing, but I need to say it none the less. These thoughts that you have transported from your brain to mine have been in there for years now. I’ve only just recently turned 21, but I have always felt exactly this way about food. I just never had the words to express it, or the knowledge to pursue it. This outlook on food is an extension of my outlook on life itself. Human life specifically. In this era we become masters of our own existence. Every action the individual and the society will take will become an educated choice, not a nature-imposed necessity. The list of things we can’t control shrinks everyday and has been shrinking ever since we stood up and questioned our existence. Eventually we will reach a point where we get to decide, not the pure chaos that is our existence both on this planet, and in the greater universe. And everyone needs to get used to that. It is the natural evolution of sentience and intelligence given enough time. Not only does your idea and execution of it exceed my expectations, but your motives, opinions and way of thinking are exactly what I think this world needs.
    Thank you.

    P.S. You posted this on my 20th birthday. Sadly I didn’t even know you existed.

  • Zachary Keel

    Turn back now, there are so many trolls who are here to hate everything and didn’t even read the article.

  • Judi Golden

    After reading this, I now understand that you are marketing and selling is less a food product, and more a food philosophy.
    In the first world, the acquisition and consumption of food has been moved more and more to the periphery of life. We used to spend most of our waking hours gathering it and hunting it, then farming it. Once the industrial revolution came, with increasing specialization of labor, people stopped growing their own food and food specialists took over that job. As we further specialize, more people are outsourcing preparing their food. This is an inevitable next step in that, I suppose.
    I understand the logic behind what you are saying, and I do agree with some of your ideas. However, I do believe that you are a bit arrogant, and it comes across in your writing style. Your assertion that you don’t need a background in nutrition, or food science because you can read a book, or educate yourself discounts the value of experience, collaboration, and sharing ideas with others. You can’t learn everything from a book or youtube video. Online learning is a valuable tool, but only one of many. If someone is going to make a food substitute that is going to be marketed to the general population for long term use, I am not going to substitute your limited experience and knowledge for those who have more experience and knowledge.